We move people toward the moments that matter.
For more than two decades we have been quietly building the technology, relationships and scale that power travel and events for millions of people — under a family of brands, each the best at what it does.
Our mission
Make every journey effortless — from the first search to the final moment.
Reservations Group began in 2003 with a single idea: that booking a place to stay should be simpler, fairer and more human. Two decades on, that idea has grown into a portfolio spanning hotels, flights, meetings, team travel, events and ticketing.
We believe the future of travel is neither purely automated nor purely human — it is both. So we pair proprietary AI with a global network of real reservation experts, available around the clock, in fifteen languages.
By the numbers
Founded — profitable and growing ever since
In group hotel sales in 2025
Reservation calls training our AI
Languages spoken by our AI & human agents
Our journey
Two decades in the making
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2003
The beginning
HotelPlanner is founded, pioneering online group hotel bookings and negotiated rates.
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2021
Coming together
HotelPlanner and Reservations.com combine, uniting two leading travel brands under one group.
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2023
Into team travel
Lucid Travel joins the family, extending the group into sports, tournaments and university travel.
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2025
Voice-first AI
Reservations.ai launches, bringing conversational AI booking to the group and beyond.
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2026
Beyond the stay
TicketPlanner debuts, uniting live-event tickets with travel in a single experience.
What we believe
Principles that hold across every brand
The traveler comes first
Every decision starts with the person on the journey — not the transaction.
Technology with a human hand
AI handles the speed and scale; people handle the moments that need care.
Own your category
Each brand is built to be the very best at the journey it serves.
Build to last
Disciplined, profitable growth — the kind that compounds for decades.
Meet the team
The people behind the group.
A leadership team with deep roots in travel, technology and hospitality.